All good marketing KPIs are tied directly to business growth. Forget about vanity metrics and tracking everything for the sake of it. It’s counterproductive. Know your metrics, measure them well, apply the “less is more” principle, and you’ll be on… Read more › The post 7 Marketing KPIs Actually Worth Tracking appeared first on SEO Blog by Ahrefs. […]

They’re all free or inexpensive, creative (not the usual boring ideas), and things that pretty much any business can do. Here’s the list: Write blog posts that rank and convert Get video views from Google Get included on “best x… Read more › The post 17 Creative Marketing Ideas for Small Businesses appeared first on SEO Blog by Ahrefs. […]

In the past, a folder would have a trailing slash and a file would be without the trailing slash. A folder would indicate there were more files and you’d typically have an index file (index.html, index.php, etc.) where the content… Read more › The post Should You Have a Trailing Slash at the End of URLs? appeared first on SEO Blog by Ahrefs. […]

When building an index of the web, companies have to make many choices around crawling, parsing, and indexing data. While there’s going to be a lot of overlap between indexes, there’s also going to be some differences depending on each… Read more › The post How Ahrefs Counts Links and Domains appeared first on SEO Blog by Ahrefs. […]

Every business needs marketing objectives because they help you focus on the things that matter. For example, while it might seem like a good idea to grow your Instagram following, it might not align with what you’re trying to achieve… Read more › The post Marketing Objectives: How to Set Them Right (with Examples) appeared first on SEO Blog by Ahrefs. […]

We’re in a mobile era. It’s been over five years since the number of mobile searches overtook the number of desktop searches. It makes sense for Google to index and rank content based on the mobile pages since more people… Read more › The post Mobile-First Indexing: What You Need to Know appeared first on SEO Blog by Ahrefs. […]

We also got suggestions from other Facebook marketing groups, Twitter, and LinkedIn. In total, we received close to 90 suggestions and hundreds of votes—with most going to just six podcasts. Authority Hacker Everyone Hates Marketers Marketing School Perpetual Traffic Niche… Read more › The post 6 Best Marketing Podcasts (Most Voted For) appeared first on SEO Blog by Ahrefs. […]

Here’s an example of a meta keywords tag: <meta name="keywords" content="seo, search engine optimization"/> It’s easy to add meta keywords in most website builders and CMS’, but should you bother? Do you still need meta keywords? Other use cases for… Read more › The post Meta Keywords: What Are They and Should You Use Them? appeared first on SEO Blog by Ahrefs. […]