Marketing Automation Blog - Act-On Marketing Automation Software, B2B, B2C, Email
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Lead Scoring: Tools and Tactics to Convert Customers
by Act-On on April 29, 2024 at 5:22 pm
Lead scoring tools can help you implement at scale. Here are the lead scoring tools you can expect to use. […]
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The Big Shift: How the Economy, AI, and Privacy are Changing Everything We Know About Marketing
by Act-On on April 26, 2024 at 11:51 pm
Marketing leaders are facing an unprecedented time with unprecedented demands: we sat down with marketing leaders who bring decades of experience and a refreshingly long lens to the current moment. […]
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Lead Scoring Model: Building a Framework to Drive Conversion
by Act-On on April 26, 2024 at 4:32 pm
Building a lead scoring model is one of the most important tasks for demand gen managers. Find out how to make it easy! […]
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What is Lead Scoring for Marketing and What Are the Benefits?
by Act-On on April 10, 2024 at 10:59 pm
Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become.&nbs […]
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Marketing Automation Migration: Switching Platforms Made Easy
by Act-On on April 1, 2024 at 7:35 pm
Migrating your marketing automation platform doesn't have to be difficult. Follow these important tips to get set up for migration success. […]