SEO Blog by Ahrefs Link Building Strategies & SEO Tips
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AI’s Impact on SEO: 13 Things That Changed, 4 Things That Stayed The Same
by Mateusz Makosiewicz on November 11, 2025 at 10:00 am
This shift happened fast. In 2024, AI Overviews rolled out to millions of searches, ChatGPT climbed into the top ranks of global websites, and the once-reliable #1 Google spot began losing a third of its clicks. Suddenly, SEO wasn’t just…Read more &rsaquo […]
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AI Overviews Change Every 2 Days (But Never Change Their Mind)
by Louise Linehan on November 11, 2025 at 9:56 am
To find the answers, our data scientist, Xibeijia Guan, analyzed over 43,000 keywords—each with at least 16 recorded AI Overviews—over the course of a month. She extracted this data from Brand Radar, our new AI visibility tool that tracks hundreds…Read more &rsaquo […]
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What Triggers AI Overviews? 86 Factors and 146 Million SERPs Analyzed
by Ryan Law on November 10, 2025 at 11:20 am
To answer these questions, we analyzed our database of 146 million SERPs and explored how often AI Overviews appeared for 86 different keyword traits, from YMYL to CPC to query length. Across our data set, AI Overviews appear for 21%…Read more &rsaquo […]
