SEO Blog by Ahrefs Link Building Strategies & SEO Tips
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Generative Engines Are Breaking Web Analytics and Hurting Their Future
by Patrick Stox on May 26, 2025 at 4:39 pm
I was looking at our LLM filter in Ahrefs Web Analytics and noticed some common generative engines missing from the list. They’re in our filters, but we aren’t seeing any data from them for sites. This invisible traffic problem comes…Read more &rsaquo […]
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AI Content Marketing 101: Strategies from Someone Who Lives It
by Mateusz Makosiewicz on May 26, 2025 at 1:35 pm
It gives me a “second brain” and superhuman speed, and takes care of all the tedious tasks I dislike about my job. Sure, maybe one day AI will replace my job. But right now? The real risk is not using…Read more &rsaquo […]
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An Analysis of AI Overview Brand Visibility Factors (75K Brands Studied)
by Louise Linehan on May 26, 2025 at 9:41 am
Soon it won’t be a case of “Should I, or shouldn’t I optimize for AI Overviews?” If you want any chance of search visibility, you’ll need to understand how to rank in Google’s AI results. With this new reality in…Read more &rsaquo […]
