SEO Blog by Ahrefs Link Building Strategies & SEO Tips
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Are AI Mode and AI Overviews Just Different Versions of the Same Answer? (730K Responses Studied)
by Despina Gavoyannis on December 15, 2025 at 2:33 pm
But after analyzing 730,000 response pairs, we found something unexpected: AI Mode and AI Overviews reach very similar conclusions (86% semantic similarity) while citing different sources (only 13.7% citation overlap). This matters because it suggests these aren’t just a “short…Read more › […]
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Top Brand Visibility Factors in ChatGPT, AI Mode, and AI Overviews (75k Brands Studied)
by Louise Linehan on December 12, 2025 at 10:37 am
Let’s get into it. We studied two new factors in our research this time around: “YouTube mentions” and “YouTube mention impressions”—using newly available data in Ahrefs Brand Radar. Both correlated more strongly with AI visibility than anything else, beating even…Read more › […]
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I Ran an AI Misinformation Experiment. Every Marketer Should See the Results
by Mateusz Makosiewicz on December 10, 2025 at 10:25 am
Almost every AI I tested used the fake info—some eagerly, some reluctantly. The lesson is: in AI search, the most detailed story wins, even if it’s false. AI will talk about your brand no matter what, and if you don’t…Read more › […]
