SEO Blog by Ahrefs Link Building Strategies & SEO Tips
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PPC Keyword Research for Google Ads: A First-Timer’s Guide
by Mateusz Makosiewicz on May 7, 2025 at 3:51 pm
When I asked experts for their #1 PPC tip for beginners (see my introduction to search ads), many said it’s smart to focus on keywords that are less popular, more specific, and cheaper. This guide will help you find those…Read more &rsaquo […]
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Share of Search: How to Calculate, Use, And Improve It
by Mateusz Makosiewicz on May 7, 2025 at 3:12 pm
For example, let’s say your brand gets 20,000 searches in a month, and your three main competitors get 15,000, 10,000, and 5,000 searches, respectively. The total branded search volume in your category is 50,000. To calculate your share of search:…Read more &rsaquo […]
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Semantic SEO: The Advanced Skill Most SEOs Pretend to Understand
by Despina Gavoyannis on April 30, 2025 at 7:39 am
It’s not a different type of SEO. You don’t need to do wildly different things. Rather, it’s a mental model that advances: The way you think about SEO strategy The SEO goals you aim for The processes you follow to…Read more &rsaquo […]
