SEO Blog by Ahrefs Link Building Strategies & SEO Tips
-
Is ChatGPT Really Powered by Google? 118,931 Fan-Out Queries Analyzed
by Si Quan Ong on August 20, 2025 at 10:23 am
However, over the past months, some SEOs discovered that ChatGPT may have secretly pivoted to using Google instead. These were all one-off experiments. So, I wondered if it was possible for us to find out the ‘truth’ using data instead.…Read more &rsaquo […]
-
Generative Engine Optimization: Growth Strategies and Metrics For the AI Era
by Mateusz Makosiewicz on August 18, 2025 at 3:35 pm
As AI tools become more common, they’re changing how people search, delivering direct, personalized answers, often without sending users to other websites. That means digital marketing is shifting—from chasing clicks to building brand visibility and trust right inside the AI’s…Read more &rsaquo […]
-
Search Everywhere Optimization: 5 Places to Optimize Beyond Google
by Mateusz Makosiewicz on August 18, 2025 at 11:26 am
And here’s the thing: they’re not just looking on Google anymore. People are turning to TikTok for product suggestions, digging through Reddit for brutally honest reviews, and asking ChatGPT for personalized shopping lists and recommendations—often in the middle of conversations…Read more &rsaquo […]
