Marketing Automation Blog - Act-On Marketing Automation Software, B2B, B2C, Email
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What is Lead Scoring for Marketing and What Are the Benefits?
by Act-On on April 10, 2024 at 10:59 pm
Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become.&nbs […]
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Marketing Automation Migration: Switching Platforms Made Easy
by Act-On on April 1, 2024 at 7:35 pm
Migrating your marketing automation platform doesn't have to be difficult. Follow these important tips to get set up for migration success. […]
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Marketing Automation: What it Takes to Make the Switch
by Act-On on April 1, 2024 at 7:32 pm
Considering switching marketing automation vendors? You’re not alone. 23% of companies switched their provider in 2022! […]
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Pipeline Generation: Face Economic Headwinds and Win
by Act-On on March 19, 2024 at 10:46 pm
Rising ROI expectations, increased inflation, and decreased consumer spending all add up to a CMO role that is quickly evolving.&nbs […]
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5 Ways Marketing Leaders Help Sales Expand Pipeline
by Act-On on March 1, 2024 at 5:29 pm
CMOs and other marketing leaders are under increasing pressure to expand pipeline for sales. We have tips to help! […]
