SEO Blog by Ahrefs Link Building Strategies & SEO Tips
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Keyword Intent: What It Is and How to Use It in Your SEO Strategy
by Despina Gavoyannis on March 13, 2026 at 1:40 pm
But there’s a practical distinction worth drawing, and it changes how you apply the idea. Search intent is about optimizing content to match what the search results reward. Keyword intent is the same concept applied one step earlier. Think of…Read more › […]
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What Is Content Decay? (And How to Fix It Before It Tanks Your Traffic)
by Louise Linehan on March 13, 2026 at 11:34 am
That may sound defeatist, but unfortunately that’s just how the web works. Rankings slip, competitors improve, search intent shifts, and what was your best-performing article two years ago might be leaking traffic right now without you even noticing. This is…Read more › […]
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How to Rank on ChatGPT: What Actually Works (Based on Data)
by Si Quan Ong on March 13, 2026 at 11:23 am
The problem: ChatGPT doesn’t have “rankings”. At least not in any traditional sense. Its responses are probabilistic: different every time, with brands appearing and disappearing from one query to the next. According to research from SparkToro, there’s a <1 in…Read more › […]
