SEO Blog by Ahrefs Link Building Strategies & SEO Tips
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Google Web Guide: What It Is, How It Works, and What It Means for SEO
by Louise Linehan on March 26, 2026 at 4:50 pm
It’s a big change in how Google interprets intent and presents information. Think of it as a dynamically-generated, “magazine” SERP, that curates AI summaries and organic results. What’s different about Web Guide is that—unlike AI Overviews or AI Mode—it actually…Read more › […]
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What AI Writing Tools Get Wrong (And The Stack I Use Instead)
by Mateusz Makosiewicz on March 26, 2026 at 3:43 pm
The hard part in content marketing is the information—ideas, verified facts, and reference material. And that’s exactly where these tools fall short. I learned this after generating 40 articles through Claude. I’d tried the writing tools first, but they…Read more › […]
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Is AI Content Bad for SEO? No, and It Never Will Be (7 Reasons)
by Mateusz Makosiewicz on March 24, 2026 at 2:46 pm
The real issue was never AI or “automatically generated content” itself. Google penalizes the same thing it always has: content that is thin, unhelpful, and spammy. AI just makes it much easier to create that kind of content at scale.…Read more › […]
