SEO Blog by Ahrefs Link Building Strategies & SEO Tips
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How to Rank in AI Overviews: What Actually Works (Based on Data, Not Speculation)
by Louise Linehan on January 20, 2026 at 4:17 pm
Our own study shows that AI Overviews have caused click-through rate drops of 34.5%, with new research from Seer Interactive reporting drops as high as 61%. And research from Pew shows users who encounter an AI summary click on a…Read more › […]
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Every Marketer Says You Need “Taste”. Here’s What That Actually Means
by Si Quan Ong on January 20, 2026 at 9:00 am
With just a couple of prompts, an LLM can generate an entire blog post that you can publish on your website. A solopreneur or a marketing team of one can pump out newsletters, social media content, ad copy, and blog…Read more › […]
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ChatGPT Gets Googled More Than YouTube, Instagram, Facebook, and TikTok
by Despina Gavoyannis on January 19, 2026 at 11:10 am
That felt impossible. For instance, YouTube has been the internet’s default video platform for nearly two decades. It’s frequently dubbed the second-largest search engine. So I asked Xibeijia, Ahrefs’ superstar data scientist, to pull our data and double-check. Turns out,…Read more › […]
